In today’s content-driven world, brands aren’t just competing on product, they’re competing on presence.
At XO Productions, we’ve spent years creating cinematic film and photography for global hospitality and lifestyle brands across the UAE and Saudi Arabia. But as platforms evolve, so does the way audiences engage with content.
Enter XO Social: our dedicated social-first content division, created to help brands show up consistently, creatively and with purpose across their digital channels.
What Is XO Social?
XO Social is our strategy-led social content arm, delivering high-quality, platform-optimised photo and video content designed specifically for digital use.
From restaurants and hotels to retail spaces and lifestyle brands, XO Social is built to support ongoing marketing activity with fresh, on-brand visuals captured on a monthly or quarterly basis.
This isn’t about one-off shoots. This is about sustained, impactful content creation that supports your marketing calendar year-round.
Why XO Social?
Social media moves quickly. Campaigns launch, menus change, events happen, seasons shift.
Waiting for a large-scale production every time you need new content simply isn’t realistic, and often, it isn’t necessary.
XO Social bridges the gap between high-end commercial production and the fast-paced needs of your social channels by offering:
Regular monthly content shoot days
Social-first video and photography
Platform-optimised deliverables
Content aligned to marketing calendars
Strategy-led visual direction
All overseen by XO’s experienced production team.
What We Offer
XO Social works on a flexible retainer model, typically based on:
1 Shoot Day Per Month
2 Shoot Days Per Month
3 Shoot Days Per Month
Each shoot is designed to maximise output, capturing a mix of lifestyle imagery, product or F&B content, location visuals, team portraits, event coverage and more.
Additional services such as locations, models, wardrobe styling, and hair & makeup can be incorporated as required.
Who It’s For:
Hotels and hospitality groups
Restaurants and bars
Retail brands
Real estate developers
Lifestyle and leisure destinations
Any brand looking to maintain a strong, consistent visual presence across Instagram, LinkedIn, TikTok or web platforms.
Our Approach
Every XO Social client benefits from:
Content planning aligned with your marketing activity
Creative direction from XO
Professional capture team
Efficient shoot-day structure
Fast turnaround for digital use
All managed by the same production house trusted to deliver XO’s commercial campaigns.
Let’s Create Something Consistent
XO Social is about more than capturing moments, it’s about building a visual ecosystem that supports your brand’s story over time.
If you’d like to discuss how XO Social can support your marketing team with ongoing content creation, we’d love to connect.
Get in touch to arrange a meeting.