XO Social
Strategy-Led Social Content, Built Around Your Brand
XO Social is the social content division of XO Productions, created for brands that want their social presence to feel considered, consistent and creatively strong! Every project begins with social strategy and creative direction – understanding your brand, your audience and the role social should play within your wider marketing. From there, we develop ideas and content themes that give your channels structure and personality.
Once the direction is clear, we design focused shoot days to capture a wide range of photo and video content in one go. The goal isn’t to hit a fixed number of deliverables. It’s to build a flexible library of on-brand content you can draw from over time.
What We Offer
Social Strategy & Creative Direction
Defining how your brand communicates on social – visually and verbally, and shaping the ideas that guide everything.
Content Planning
Mapping shoot days around clear creative direction so everything captured serves a purpose.
High Volume Content Capture
Producing a strong mix of usable assets from each shoot, building a proper content bank rather than one-off posts.
Long Term Consistency
Because everything is strategy-led, your social presence develops with structure instead of feeling reactive or scattered.